About Us

Morale is an up and coming apparel brand based in south Metro Atlanta. The brand was originally founded by Trent King in 2018 and operated under the name Nappi Rootz until 2022. In 2023, Trent brought Xavier Alexander on as a partner to help push the brand to the next level. The duo chose to rebrand Nappi Rootz to its current iteration, Morale. 

The word Morale is defined as the confidence, enthusiasm, and discipline of a person or group at a particular time. At Morale, we believe that in order to present the best version of one's self: they must be confident in everything they do, enthusiastic in the pursuit of their purpose and overcoming the challenges of life, and disciplined in the efforts to achieve greatness. Morale encourages all of our patrons to do good, feel good, and live good. When you do good, you feel good, when you feel good, you live good. In addition, we encourage our community to always stand on their morals. While it is understood there is good and bad in everyone, it is imperative that we develop the discernment necessary to consistently make the moral decision in life. 

Thanks for shopping Morale!